🏨 A comprehensive introduction to Atour Hotel

Today, I will introduce you to Atour Hotel , a brand that has quickly become popular in the Chinese hotel market in recent years.
This brand, centered around the concept of "lifestyle hospitality," combines a reading culture, social spaces, and intelligent services , making it a standout among many mid- to high-end hotels. Many young people, business professionals, and even artistic travelers now prioritize Atour, believing it's more than just a place to stay; it embodies a lifestyle.

🌟 Background of Atour Hotel

📖 Establishment and Development

• In 2013 , Yaduo Group was established in Shanghai and founded by Yelu Yinzao (Wang Yonghua) .
• The brand concept is "people-oriented", emphasizing making the hotel a "home on the road".
• Atour Hotel is China's first hotel chain with the theme of "reading", and has taken a differentiated path from the very beginning.
• Currently, Atuo has several sub-brands including Atuo Hotel, Atuo S, Atuo X, and Atuo Life .

🌍 Scale and layout

• As of recent years, Atour has more than 1,000 hotels in more than 200 cities in China.
• The group has more than 30 million members, forming a strong user community.
• Yaduo successfully listed on the Nasdaq in the United States in 2022 , becoming a representative brand of Chinese lifestyle hotels.

The editor feels that Yaduo's growth rate can be described as "leap". In just ten years, it has become a star in the industry from an emerging brand. It is really amazing🚀.

🏆 Core Features of Atour Hotel

📚 Reading Culture and "Atour Library"

• The most famous feature of Atour Hotel is the Atour Bookstore📖 .
• Each Atour Hotel has a 24-hour reading space where guests can borrow books for free.
• The library is not only a reading corner, but also a social space, giving the hotel a more cultural atmosphere.

Editor’s Note: When I first stayed at Atour, I saw the lobby filled with bookshelves, and it really gave me the feeling of "living in a library." It’s especially suitable for young artists or those who need quiet relaxation.

🛏️ Comfortable accommodation experience

• High-quality bedding : Atour cooperates with professional bedding brands to create a comfortable sleeping system.
• Fragrance design : Each hotel has its own exclusive fragrance, making people feel relaxed as soon as they enter the door.
• Intelligent : supports mobile phone check-in and smart guest control, which is convenient and efficient.

☕ Social and Lifestyle

• Atour Hotel is not only a place to stay, but also a community.
• Shared space : equipped with a coffee area, book bar, and small meeting area for convenient socializing.
• Yaduo Life : Expanding into retail and lifestyle brands, products like fragrances and bedding can be bought home.

Editor’s take: Atour is great at creating a warm atmosphere, making guests feel like they are part of the community rather than just passing guests.

🌿 A sub-brand of Yaduo

🌸 Atour Hotel

• Core brand, mid-range to mid-to-high-end positioning.
• A lifestyle hotel focusing on "reading + comfort".
• Price range: 400~700 RMB/night .

🌟 Atour S Hotel

• High-end series, more refined design and more personalized service.
• Targeting high-end business people and travelers who pursue quality.
• Price range: 600~1200 RMB/night .

⚡ Atour X Hotel

• A younger and more trendy sub-brand.
• It emphasizes design and social attributes and is suitable for young people.
• Price range: 350~600 RMB/night .

🛍️ Atour Life

• Lifestyle retail brand.
• We sell the same bedding, fragrances, slippers, etc. as the hotel, allowing guests to bring the Atour experience home.

The editor believes that Yaduo’s brand matrix is ​​very smart. It can not only capture business people, but also attract young people. It can also extend to lifestyle retail to form a complete ecosystem🔄.

💳 Yaduo Membership System

Atour has its own membership platform - Atour Club .

Member benefits🎁

• Points can be redeemed for room nights or consumption deductions.
• Exclusive member prices are more favorable than the public prices.
• Premium members enjoy privileges such as room upgrades and late check-out.
• Points can be used to purchase Atour Lifestyle products.

Currently, Atour has more than 30 million members, forming a strong fan base.

Editor’s take: The biggest advantage of Atour Club is its strong sense of community. It’s easy to become a fan after staying there once, because it’s not just about discounts, but a sense of cultural belonging 💌.

🌱 Sustainable development and social responsibility

Atour also attaches great importance to ESG and public welfare :

• Promote "green travel" and reduce disposable items.
• Promote public reading programs in libraries to support education and cultural dissemination.
• Committed to smart hotels and reducing resource waste.

The editor particularly likes Yaduo’s "Reading for Charity" concept, which really makes the hotel no longer just a commercial behavior, but takes on more social responsibilities📚🌏.

🔮 Future Development Trends

• Brand upgrade : Continue to expand Atour S and X to meet more levels of needs.
• Overseas Markets : Actively explore Southeast Asia and other international markets.
• Lifestyle extension : Create a complete consumer ecosystem through Atour Life.
• Smart hotel : Introducing AI and IoT technologies to provide a more efficient stay experience.

🎯 Editor's Summary

With its unique positioning of "reading culture + comfortable accommodation + lifestyle", Atour Hotel quickly won market favor.

• Atour Hotel : a core brand, combining comfort and culture.
• Atour S : high-end upgrade, exquisite and personalized.
• Yaduo X : Young and trendy, with a stronger sense of sociality.
• Yaduo Life : Retail extension, bringing the hotel experience home.

I think the charm of Atour lies in the fact that it's not just a hotel, but a "lifestyle proposal." For those who appreciate cultural atmosphere and value quality, Atour will truly make you fall in love with it the first time you stay there.