🏨 Comprehensive Introduction to Dossen International

Today, I would like to introduce you to a hotel group that has emerged in China in recent years - Dossen International Group ✨.
Although this group is relatively new, it has become a significant force in China's hotel industry thanks to its flexible market positioning and diverse brand portfolio. Its portfolio includes renowned brands such as E-Shang Hotels and Borman Hotels , which are widely distributed across China and are popular with business and middle-class travelers. Below, we will provide a comprehensive introduction to Dongcheng Hotels!

🌟 Background of Dosent International Group

📖 Establishment and Development

• Dosent International Group was founded in 2006 and is headquartered in Guangzhou, Guangdong .
• Founder Cheng Xinhua has many years of experience in hotel management. He hopes to build a hotel group that can combine the needs of the local Chinese market with an international perspective .
• After more than ten years of rapid development, Dongcheng now has more than 20 brands , covering mid-to-high-end, business, economy, boutique and new accommodation formats .

🌍 Scale and layout

• As of recent years, Dosun has more than 3,000 hotels in China and overseas, located in more than 300 cities .
• Membership has surpassed 50 million and continues to grow.
• The group's goal is to become "a new generation leader in China's hotel industry" and actively expand into the Southeast Asian market.

I think the success of Dosent International lies in its youth, flexibility, and understanding of the market. Unlike some traditional large groups, which are conservative, Dosent International is bold in innovation🚀.

🏆 Two key brands under Dongcheng

Today, the editor will focus on introducing Echarm Hotels and Borrman Hotels . These two brands represent Dongcheng’s core competitiveness in the mid-to-high-end market.

🌿 Echarm Hotels

Brand Positioning

• Yishang Hotel was founded in 2014 and is positioned as a mid-range business hotel .
• The brand concept is "comfort, nature, and simplicity", combining Nordic style with modern business needs.
• It focuses on "light luxury business" and emphasizes the balance between practicality and design.

Design and Features 🌸

• Nordic minimalist style : extensive use of wood and gray and white tones to create a warm and relaxing atmosphere.
• Sleep system : high-quality mattress and sound insulation design, especially suitable for business travelers.
• Smart check-in : supports mobile phone check-in and smart room control for higher efficiency.
• Social space : Some Yishang hotels have coffee bars or small meeting areas to provide opportunities for communication.

Customer base

• Suitable for business travelers, white-collar workers, and young middle-class travelers .
• The price range is usually 300~500 RMB per night , which belongs to the mid-range market.

Editor’s review: I’ve stayed at Yishang once and really liked the “clean and comfortable but not cold” feeling. It has more design than traditional business hotels, and I slept very well at night 😴.

🏙️ Borrman Hotels

Brand Positioning

• Borman Hotel is a high-end business hotel brand under Dongcheng Hotel, established in 2016 .
• It focuses on "Oriental aesthetics + modern comfort" and emphasizes "high-quality sleep" and "humanistic atmosphere".
• Brand slogans often revolve around "comfort, health, and taste."

Design and Features✨

• Oriental elements : Chinese cultural symbols are incorporated into the decoration, such as wooden grilles, calligraphy, and tea culture.
• High-end sleep system : equipped with international standard bedding and air quality control to reduce travel fatigue.
• Intelligent facilities : Support AI guest control and contactless check-in, with a strong sense of technology.
• Catering and Services : Some of the Berman hotels offer exquisite Chinese or fusion cuisine to enhance the overall experience.

Customer base

• Suitable for mid- to high-end business people, quality-conscious middle-class people and family travel .
• The price range is approximately RMB 400~700 per night , which is between mid-range and high-end.

Editor's Note: The Berman gives me the feeling of a "Chinese-style boutique business hotel." The environment is very classy and is especially suitable for travelers who need to experience "cultural atmosphere + comfort."

💳 Dongcheng Membership System

Dongcheng has its own membership platform - Dongcheng Club .

Member benefits🎁

• Points can be accumulated and redeemed for free nights or other gifts.
• Members enjoy exclusive discounts that are better than the public price.
• Premium members can enjoy exclusive benefits such as room upgrades and late check-out.
• Points can be used across brands, providing high flexibility.

The number of members has now exceeded 50 million , making it one of the fastest growing membership systems in the Chinese hotel industry.

I think the advantages of Dongcheng Club are "many brands and universal points", which is super convenient for people who travel frequently👍.

🌱 Sustainable development and social responsibility

In recent years, Dongcheng has also actively promoted environmental protection and social responsibility :

• Promote "green hotels" and reduce disposable plastic products.
• Vigorously promote smart check-in to reduce paper waste.
• Cooperate with non-profit organizations and participate in education and social welfare projects.

I particularly appreciate Dongcheng's "green concept" because it means it is not just pursuing scale expansion, but also focusing on sustainable development🌏💚.

🔮 Future Development Trends

• Mid- to high-end expansion : Yishang and Berman will continue to rapidly open stores in first- and second-tier cities and emerging cities.
• Internationalization strategy : Actively expand into the Southeast Asian market and build the international influence of Chinese brands.
• Smart Hotel : Promote AI and IoT technologies to improve guest efficiency and experience.
• Brand matrix upgrade : Continue to develop diversified brands to meet the needs of different levels of customers.

🎯 Editor's Summary

Although Dosent International Group was established not long ago, it quickly became a rising star in China's hotel industry with its flexible market strategies and deep understanding of consumer demand.

• Yishang Hotel : Nordic simplicity, light luxury and comfort, suitable for business and middle class.
• Borman Hotel : Oriental aesthetics, quality sleep, representative of the mid-to-high-end market.

I believe that Dongcheng's appeal lies in its understanding of the young market: its design, intelligent technology, and value for money are all capable of appealing to a new generation of travelers. In the future, it is likely to become a new Chinese hotel giant alongside Huazhu and Jinjiang.