🏨 Huazhu Group Comprehensive Introduction

Today, I would like to take you to have an in-depth understanding of one of the giants in China's hotel industry - Huazhu Group Limited ✨.
This brand is a popular choice for travelers in the Chinese market for business, leisure, and leisure. It boasts numerous sub-brands, ranging from economy to mid-range and high-end, as well as international partnerships. Today, we'll focus on three representative brands : Ji Hotels, Orange Hotels, and Mercure Hotels , explaining their unique characteristics and positioning.

🌟 Huazhu Group's background and development

📖 History

Huazhu Group, formerly known as Hanting Hotel Group , was founded by Mr. Qi Ji in Shanghai in 2005. Initially operating as a budget hotel brand, Hanting, it expanded rapidly and was listed on the Nasdaq in 2010 .
In 2014, Hanting changed its name to "Huazhu Hotel Group" to demonstrate its multi-brand strategy.

🌍 Global strategic layout

Huazhu is not only deeply rooted in the Chinese market, but also actively cooperating with international hotel giants.

• Established a strategic alliance with AccorHotels Group and introduced international brands such as Mercure and Ibis .
• There are more than 8,000 hotels in China, covering more than 400 cities , and the number of members exceeds 200 million .
  Such a huge system makes Huazhu an important force in the global hotel industry.

🏆 Huazhu Group's core brand

Next, I will introduce in detail Qunji, Orange and Mercure . These three brands are deeply loved by tourists and each has a different positioning.

🌿 Ji Hotel

Brand Positioning

• Ji Hotel is a mid-range hotel brand under Huazhu, focusing on "naturalness, simplicity and comfort".
• The name "Ji" implies that it is suitable for all four seasons and pursues the fusion of oriental aesthetics and modern design.

Design and Features 🌸

• Oriental Zen style : wood, stone and fabric are the main elements, giving people a warm and peaceful feeling.
• Comfortable sleeping experience : Standard high-quality mattresses and bedding emphasize sleep quality.
• Intelligent equipment : supports mobile check-in and smart guest control, which is convenient and efficient.

Customer base

• Suitable for business people and middle-class travelers who seek quietness, comfort and quality .
• The price is usually between 300 and 600 RMB per night , which is higher-end than economy hotels but still affordable.

Editor’s opinion: The temperament of the Four Seasons Hotel is truly “light luxury”. Entering it is like returning to a small oriental academy, quiet yet modern, and especially suitable for business trips.

🍊 Orange Hotel

Brand Positioning

• Orange Hotel is a boutique hotel brand originating from China and was acquired by Huazhu Group in 2017.
• It is divided into Orange Hotel and Orange Crystal Hotel , and is positioned in the mid-to-high-end market.

Design and Features✨

• Strong sense of design : The rooms usually have young and fashionable design elements and lively colors.
• Smart technology : Some hotels have introduced intelligent voice control systems to support AI guest control.
• Music and cultural elements : Orange Crystal Hotel pays special attention to audio equipment and atmosphere creation, emphasizing "lifestyle" rather than just accommodation.

Customer base

• Suitable for young people, urban professionals, and travelers who love new experiences .
• The price range is approximately RMB 400~800 per night , which is mid-to-high-end.

Editor's Note: Orange gives me a trendier vibe, more youthful than Four Seasons. The atmosphere is relaxed, making it perfect for couples or those who enjoy something new.

🇫🇷 Mercure Hotels

Brand Background

• Mercure is a well-known mid-range brand under the French Accor Group with a history of more than 50 years.
• After cooperating with Accor, Huazhu Group introduced Mercure to the Chinese market.

Design and Features 🥂

• European style : Each hotel will integrate local culture and French elements to bring exotic charm.
• Dining Features : Some Mercure hotels have French restaurants or bars, focusing on exquisite dining experiences.
• Conference and business facilities : mid-to-high-end, suitable for business travel.

Customer base

• Suitable for business travelers with international needs and mid- to high-end leisure tourists .
• The price is usually 500~1000 RMB/night , which is mid-to-high-end.

Editor's Note: Mercure's hallmark is its blend of French romance and local culture. Staying here isn't just about rest; it's more like a lifestyle experience, perfect for travelers who appreciate culture.

💳 Huazhu Club Membership System

Huazhu Group has a super large membership platform - Huazhu Club .

Member Benefits🎁

• Points can be redeemed for free nights or discounts
• Exclusive member price, more favorable than the public price
• Exclusive benefits such as room upgrades and late check-out
• Supports cross-brand use and high flexibility

The number of members has now exceeded 200 million , making it one of the most influential membership systems in China's hotel industry.

The editor thinks that if you travel frequently on business or travel, it is really worthwhile to become a Huazhu Club member. Whether it is Four Seasons, Orange or Mercure, you can enjoy the benefits!

🌱 Sustainable development and social responsibility

Huazhu Group is also actively promoting ESG (environmental, social, and governance) :

• Promote "Green Hotels" and reduce disposable plastics
• Emphasis on energy saving and intelligent management
• Focus on employee training and multiculturalism

This is very important for modern travelers as they are increasingly concerned about sustainable travel 🌏💚.

🔮 Future Development Trends

• Deeply cultivate the mid-to-high-end market : All Seasons and Orange will continue to expand to meet the needs of the middle class and young groups.
• International cooperation : The alliance with Accor will continue to deepen and introduce more international brands.
• Smart Hotel : Promote AI and IoT technologies to make the check-in experience more convenient.
• Member ecosystem : Huazhu Club will connect with more life service platforms to enhance membership value.

🎯 Editor's Summary

Huazhu Group is a leading force in China's hotel industry. Its brands, including Ji, Orange, and Mercure, each have distinct characteristics:

• All Seasons : Oriental aesthetics, simplicity and comfort, suitable for business and the middle class.
• Orange : Young, fashionable and smart, focusing on trends and lifestyle.
• Mercure : French romance, international vision, integrating culture and business needs.

I believe Huazhu's success stems from its ability to capture the needs of diverse travelers . Whether you're looking for quiet comfort, youthful style, or an international flair, Huazhu can always find a suitable option for you.