🏨 Jin Jiang International Hotel Group Jin Jiang International Comprehensive Introduction

Today, I’d like to introduce you to another heavyweight giant in China’s hotel industry— Jin Jiang International Hotels Group 🎉.
This massive group not only holds a significant share of the Chinese market but is also a major player in the global hotel industry, boasting numerous brands and steadily expanding internationally through acquisitions and partnerships. Today, we'll focus on two of the most familiar brands: Jinjiang Inn and Vienna Hotel , providing a detailed analysis of their characteristics, positioning, and development.

🌟 Background of Jinjiang International Hotels Group

📖 Establishment and Development

• The history of Jin Jiang International Group can be traced back to the 1950s , when it first started as the Jin Jiang Hotel in Shanghai.
• After decades of development, Jin Jiang has gradually grown and officially established "Jin Jiang International Group" in 2003 , fully venturing into modern hotel management and multi-brand strategy.
• In recent years, Jin Jiang has acquired Plateno Group, Vienna Hotel Group, and Louvre Hotels Group through capital operations, making its brand matrix more diversified.

🌍 Global Map

• Jin Jiang's hotels are located in more than 60 countries and regions around the world .
• It has more than 10,000 hotels with a total of more than 1 million rooms.
• The group's brands cover high-end, boutique, mid-range and economy categories to meet the needs of customers at different levels.

The editor feels that Jinjiang’s development strategy is “big and comprehensive”, and it can almost be said to be the “aircraft carrier” of the Chinese hotel industry🚢.

🏆 Two key brands under Jinjiang Group

Next, I will focus on introducing the two brands that you hear about and stay in most often: Jinjiang Inn and Vienna Hotel .

⭐ Jinjiang Inn

Brand Positioning

• Jinjiang Inn is the most representative economy hotel brand of Jinjiang Group.
• Founded in Shanghai in 1997, it focuses on "clean, comfortable and affordable".
• It is one of the earliest brands to enter and successfully build a chain scale in the Chinese economy hotel market.

Design and Features🛏️

• Simple and practical : no pursuit of gorgeous decoration, focus on functionality.
• Cleanliness and tidiness : Emphasis on hygiene and comfort are basic requirements for business and tourism.
• Convenient transportation : Most of them are located in transportation hubs, business districts or core areas of the city, making travel convenient.

Customer base

• Suitable for students, young travelers, business travelers , and those who need short-term economical accommodation.
• The price range is usually between 150 and 300 RMB per night , which is very cost-effective.

Editor's take: Jinjiang Inn is a great choice for those who want to stay overnight on a business trip. It's stable, cheap, and clean. There are no surprises, but there are no disappointments either. It's a place that's safe to stay.

🎶 Vienna Hotel

Brand Background

• Vienna Hotel was founded in 1993 and is headquartered in Shenzhen.
• In 2016, it was acquired by Jinjiang International Group and incorporated into its brand matrix.
• With "music art" as its core concept, it focuses on the mid- to high-end hotel market.

Design and Features 🎻

• European style : The decoration mostly adopts European classical elements, which are magnificent and golden. Crystal chandeliers and classical carvings are common in the lobby.
• Musical theme : The hotel name and brand concept echo "Vienna", which symbolizes music and art. The atmosphere of each hotel is full of romance.
• Comfortable experience : Focusing on "five-star experience, two-star consumption", emphasizing high cost performance.

Customer base

• Suitable for business people, middle class and family travel .
• The price range is approximately RMB 300~600 per night , which is higher than economy hotels but more affordable than international high-end hotels.

Editor’s review: The first time I walked into the Vienna Hotel, I was stunned by the sparkling chandeliers in the lobby. The overall atmosphere is very "luxurious European style", but the price is not too expensive, and the price-performance ratio is really good!

💳 Jinjiang Membership System

Jinjiang International Group has its own membership platform - Jinjiang WeHotel .

Member benefits🎁

• Points can be used across brands and countries.
• Members can enjoy exclusive discounts and redeem points for room nights.
• Premium members can enjoy benefits such as late check-out and room upgrades.
• By collaborating with international brands, points can be used in partner hotels around the world.

Currently, Jinjiang has more than 180 million members, making it one of the largest hotel membership systems in the world.

The editor believes that the value of this membership lies in its "wideness". Whether you stay at Jinjiang Inn or Vienna, or even go to brands under the Louvre Hotel Group abroad, you can transfer points. It is really cost-effective for people who travel frequently!

🌱 Sustainable development and social responsibility

As a large state-owned enterprise, Jinjiang also has clear directions in terms of sustainability and responsibility:

• Environmental protection and energy saving : advocate green hotels and reduce energy and water waste.
• Smart management : Promote smart check-in and self-service to reduce paper usage.
• Social welfare : Actively participate in poverty alleviation, education and public welfare activities.

I particularly appreciate Jinjiang's investment in "smart" features, such as self-service check-in machines and mobile room card applications, which are really convenient and environmentally friendly📲.

🔮 Future Development Trends

• Continued expansion : Jinjiang will continue to expand in China's second- and third-tier cities to capture the domestic demand market.
• International cooperation : Increase international brand influence through acquisitions and cooperation, especially in the European market.
• Mid-to-high-end upgrades : Vienna Hotel will continue to upgrade to meet the needs of consumption upgrades.
• Smart Hotel : Promote AI and IoT technologies to create a more convenient stay experience.

🎯 Editor's Summary

Jin Jiang International Hotels Group's position in China's hotel industry is like a giant:

• Jinjiang Inn : Reliable, affordable, and located nationwide, it is a representative of economy hotels.
• Vienna Hotel : Romantic European style, music theme, a favorite in the mid-to-high-end market.

I believe the key to Jin Jiang's success lies in its "multi-tiered, multi-brand" offerings: from budget-friendly to mid-range and high-end, from local to international, it caters to nearly every traveler's needs. Whether you're looking for a budget-friendly overnight stay or a comfortable stay, Jin Jiang has a solution for you.