🌍 citizenM Hotel Group Overview

Today I will take you to a very unique international hotel brand - citizenM Hotels ✨.
Hailed as a "favorite of the new generation of travelers," citizenM revolutionizes the traditional hotel model, creating a fresh accommodation experience through design, technology, and a free-spirited atmosphere . This brand is particularly popular with young travelers, digital nomads, and creative professionals . Below, we'll provide a detailed introduction to this trendy European hotel brand.

🌟 The origins and development of citizenM

📖 Brand Birth

• citizenM was founded in 2008 and is headquartered in Amsterdam, the Netherlands .
• The founder is Rattan Chadha , who is also the founder of the fashion brand Mexx .
• The brand philosophy is: "To create an affordable and high-quality accommodation space for modern global citizens."

🌍 Global Presence

• The first citizenM opened at Amsterdam Airport Schiphol .
• To date, it has more than 30 hotels in Europe, the United States and Asia , and continues to expand.
• Major city bases include: London, Paris, New York, Taipei, Shanghai, Singapore, Zurich, Miami, etc.

I think the core of citizenM is "finding a familiar trendy destination wherever you go", making travel more casual and reassuring 🚀.

🏆 citizenM's core features

🛋️ "Homey" Lobby Living Room

• Each citizenM has a stylish lobby called the Living Room .
• The space is furnished like a home, with sofas, artwork, bookshelves, and often even pieces by local artists.
• Many people say that citizenM’s lobby is more like a “shared living room + joint office” rather than a traditional hotel lobby.

Editor’s take: I absolutely love this Living Room. It feels like entering a trendy home. It’s very relaxing and comfortable, perfect for chatting, working, or even daydreaming.

📱 Technology and self-service

• Self-service check-in/check-out : There is a self-service machine in the lobby, which can be completed in a few minutes without having to queue at the counter.
• Smart room control : Each room has an iPad mini that can control lights, curtains, TV, air conditioning, and you can also choose the lighting atmosphere🌈.
• High-speed Wi-Fi : Free unlimited internet access throughout the hotel, perfect for digital nomads.

Editor's Take: citizenM's check-in process is truly futuristic. There's no need to exchange pleasantries at the front desk, making it super friendly for travelers who appreciate efficiency.

🏠 Room Design

• Standardized room types : All rooms are almost the same size, approximately 14 square meters .
• King-size bed design : Although the room is small, the bed is super large (King Size) and is placed next to the window.
• Modern and simple : The room design is simple, but fully equipped, and also has Mood Light ambient lighting.

Editor’s take: Although citizenM’s room isn’t big, it has everything you need, especially the large bed, which is super comfortable to sleep on 🛏️💤.

🍷 Dining and socializing

• canteenM : citizenM's dining space, serving meals and drinks all day long.
• Breakfast is mostly simple European breakfast (coffee, bread, fruit), and you can order cocktails in the evening🍸.
• The lobby often becomes a social venue where many travelers communicate, work or hold small meetings.

Editor’s take: I feel canteenM is like a “social kitchen” where you can not only eat but also meet friends from all over the world🌍.

🌿 Brand Concept: Designed for Global Citizens

The “M” in citizenM stands for Mobile . The brand emphasizes:

• Provide a comfortable base for people who travel, work and explore frequently .
• Create a "luxurious but not expensive" experience.
• Emphasizing art, design, and a sense of community , accommodation becomes more than just a place to stay overnight, but a lifestyle.

The editor believes that citizenM is particularly suitable for travelers who like freedom, design and high efficiency , and fully meets the needs of modern travelers.

💳 mycitizenM+ Membership Program

Member benefits🎁

• Enjoy discounted room rates (cheaper than the public rate).
• Guaranteed room availability (even during fully booked periods).
• Free late check-out.
• Exclusive offers, such as dining discounts or event invitations.

Editor's Note: citizenM's membership system is simple and straightforward. Unlike other groups that have tiered memberships, it's more relaxed and especially suitable for frequent travelers.

🌱 Sustainable development and social responsibility

citizenM is also at the forefront of environmental protection and sustainable development:

• The hotel uses energy-saving systems to reduce carbon emissions.
• Reduce disposable plastics and promote environmentally friendly supplies.
• Support local artists and use your hotel as a showcase.

I particularly like this point because staying at citizenM is not just about enjoying the design, but also about supporting a greener and more cultural way of staying 🌏💚.

🔮 Future Development Trends

• Continue to expand international markets : plans to open locations in more major cities, especially in North America and Asia.
• Enhanced intelligent experience : There may be more AI and digital services in the future.
• Community management : Emphasize the concept of "global citizenship" and build a transnational community.

🎯 Editor's Summary

citizenM Hotel is a brand that completely subverts tradition. It does not focus on "luxurious decoration", but instead impresses travelers with design, efficiency and social atmosphere .

• Room : Small but comfortable, especially the big bed and smart lighting.
• Lobby : The Living Room, which feels more like home, is a great place for socializing and working.
• Positioning : Designed for modern global citizens, emphasizing freedom and efficiency.

I think citizenM's appeal lies in its ability to provide a haven in an unfamiliar city that feels both like home and like a gathering place for friends. If you're a traveler who appreciates a chic atmosphere, efficient accommodations, and trendy design , you'll definitely love this brand.