[Latest Japanese Shopping Streets 2025] Togoshi Ginza Shopping Street (Shinagawa Ward)
🏮 A complete guide to Togoshi Ginza Shopping Street
—— The editor takes you to Tokyo's longest popular food avenue
📍 Where is Togoshi Ginza?
Located in Tokyo's Shinagawa Ward, Togoshi Ginza Shopping Street is one of Tokyo's most famous shopping streets for the general public. With a total length of approximately 1.3 kilometers and over 400 stores , it's known as "Tokyo's longest shopping street."
While the name "Ginza" evokes the high-end, fashionable central Ginza, Togoshi Ginza takes a completely different approach: affordable, accessible, lively, and friendly . I liken it to Tokyo's "living streets," offering a true immersion in everyday Japanese life.
🌟 The origin and history of Togoshi Ginza
Many people wonder, "Why is it called Ginza?" The reason is actually very interesting:
- After a fire broke out in Ginza, Tokyo during the Taisho era, the bricks removed from the restoration work were transported to Togoshi to pave the roads.
- Local residents felt that this street had a special "Ginza flavor", so they named it "Togoshi Ginza".
Since then, Togoshi Ginza has gradually developed into a representative of common people's shopping streets, and now it has become a must-see tourist attraction that tourists and media are eager to recommend.
🍢 Food Paradise
What really captivated me about Togoshi Ginza was the snacks and takeout options . Walking down the street, the aromas permeated the air, making it hard to resist eating while walking.
🍡 Must-try snack recommendations
- Croquettes (コロッケ) : Togoshi Ginza is known as the "croquette battleground," with many shops boasting their own secret recipes. Crispy on the outside and soft on the inside, these croquettes are surprisingly affordable at around 100 yen each.
- Fried skewers : fried chicken nuggets, fried pork cutlets, fried fish nuggets, golden and crispy, perfect for chewing while walking around.
- Grilled skewers (焼き鸟) : Grilled over charcoal fire, the aroma is overwhelming, and you can eat one skewer after another.
- Takoyaki and Taiyaki : Classic Japanese snacks, both sweet and savory, perfect for an afternoon stroll.
🍶 Local restaurants
In addition to street food, there are also many affordable restaurants:
- Sushi and rice bowls : fresh and affordable, popular with locals.
- Izakaya : Suitable for experiencing the atmosphere of office workers at night.
- Japanese confectionery shop : sells a variety of traditional sweets, suitable for both gifts and personal use.
What I love most is eating croquettes while walking and feeling the lively atmosphere of the streets. It is the happiness of ordinary people!
👗 Shopping and specialty shops
Although Togoshi Ginza is not as trendy as Shibuya or Shinjuku, it is a great place to find treasures :
- Daily necessities store : From pots and pans to kitchen gadgets, everything is available.
- Daily Grocery Store : Japanese groceries and handmade items with a strong human touch.
- Traditional food store : dried goods, soy sauce, pickled vegetables, a must-go for locals for daily shopping.
- Supermarkets and drug stores : Prices are cheaper than in tourist areas, so tourists can also get some great deals.
I feel like this is the "everyday department store for Tokyo residents," without fancy packaging but full of practical value.
🐾 Activities and atmosphere
Togoshi Ginza is more than just a shopping street; it also has a strong community atmosphere:
- Seasonal festivals : Summer festivals and year-end events, with the streets filled with lanterns, create a lively atmosphere.
- Street performances : There are often music or small activities to add to the fun of shopping.
- Human touch communication : The owner will greet you warmly, and even if you don’t understand Japanese, you can still feel the friendliness.
I've walked through many shopping streets in Tokyo, but the liveliness and intimacy of Togoshi Ginza really left a lasting impression.
🚉 Transportation
Getting to Togoshi Ginza is very easy:
- Tokyu Ikegami Line : Get off at Togoshi Ginza Station, and the entrance to the shopping street will be right next to you.
- Toei Asakusa Line : Get off at Togoshi Station and walk about 5 minutes.
- JR Osaki Station/Gotanda Station : Accessible by train or on foot.
The editor recommends walking from Togoshi Ginza Station to Togoshi Station , eating and shopping as you go, and then continuing on to the next leg of your itinerary. It's very convenient.
💡 A friendly reminder from the editor
✨ Some shops will close early in the evening, so it is recommended to visit in the afternoon when it is busiest.
✨ There are fewer people on weekdays, but it is very lively on holidays.
✨ Don’t come with an empty stomach, because you will definitely keep eating!
✨ It is recommended to prepare some cash, as some stalls do not accept electronic payments.
🌟 Editor's summary
Togoshi Ginza Shopping Street is known as "Tokyo's longest shopping street" and is full of a common people's atmosphere. Here you can find affordable food, daily necessities, and the daily life of locals .
For me, this is "a street where you can eat, shop, and experience the warmth of people." It's not as upscale as Ginza, nor as busy as Shinjuku, but rather a down-to-earth, warm place filled with a sense of life.
If you want to experience the real daily life of Tokyo, the joy of eating while walking, and the smiles of local residents, then Togoshi Ginza must be included in your itinerary! 🎉