【Introduction to the car manufacturer】ASTON MARTIN
Aston Martin is a famous British luxury car brand, known for its elegant design, excellent performance and long racing tradition. The brand was founded in 1913 by Lionel Martin and Robert Bamford. The brand name comes from Lionel Martin's surname and the hillclimbing event he participated in at Aston Clinton, forming "Aston Martin".
In the early days, Aston Martin focused on producing high-performance racing cars and began to participate in various competitions in the 1920s. However, due to financial problems, the brand changed hands many times in its early days. In 1926, the brand was acquired by a group of investors and changed hands again in 1936. Despite this, Aston Martin still performed well in the field of racing, especially in the 24 Hours of Le Mans.
During World War II, Aston Martin suspended car production and switched to manufacturing military equipment. After the war, the brand re-entered car manufacturing and was acquired by David Brown in 1947. Brown's leadership brought a turnaround for the brand. He launched the classic DB series of models, including DB2, DB3 and DB4, which became the brand's iconic works. The DB4 GT launched in 1959 became one of the fastest mass-produced cars at the time.
In the 1960s, Aston Martin continued to shine in the field of racing and road cars. DB5 became famous as James Bond's car in the 007 series "Goldfinger" and became a classic car that attracted worldwide attention. However, after the 1970s, the brand faced financial difficulties again and changed hands many times, including Ford Motor Company's acquisition of a part of the shares in 1987.
In the 1990s, Aston Martin launched the DB7 with the support of Ford, which successfully revived the brand image. In 2007, Ford sold Aston Martin to a consortium led by British businessman David Richards. Since then, the brand has continued to launch high-performance models such as Vantage, DBS and Vanquish, and went public in 2018 and became a publicly listed company.
In recent years, Aston Martin has actively entered the field of electric vehicles and cooperated with companies such as Mercedes-Benz to develop new technologies. In 2021, the brand launched its first SUV model DBX, further expanding its market coverage. Despite many ups and downs, Aston Martin has always adhered to its core values: exquisite craftsmanship, unique design and excellent performance, making it an indispensable brand in the global luxury car market.
The history of Ashton Martin is full of legends. From the racetrack to the silver screen, from financial crisis to brand revival, it has always maintained the pride of the British automotive industry. In the future, with the advent of the electrification era, Ashton Martin will continue to write its glorious chapter.
