[Brand History Series] IKEA
IKEA — Detailed Introduction and Brand History
When it comes to furniture, IKEA is often the first name that comes to mind. Whether newlyweds are furnishing their new home or renters are looking for simple storage, IKEA is almost always the top choice.
🌍 Brand History
- Founded : 1943
- Founder : Ingvar Kamprad, who was only 17 years old at the time.
- Origin : The small town of Småland, Sweden.
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Origin of the brand name :
- I = Ingvar (founder's name)
- K = Kamprad (founder's surname)
- E = Elmtaryd (the founder's hometown farm)
- A = Agunnaryd (the founder's hometown village)
IKEA started out as a mail-order company, selling small items like pens, wallets, and photo frames. It wasn't until the 1950s that it entered the furniture market, and has since grown into a globally renowned brand of affordable furniture and home furnishings .
What I find most interesting is:
IKEA's "DIY furniture assembly" model was originally designed to save on transportation and storage costs, but it has unexpectedly become the brand's biggest feature, making buying furniture as fulfilling as building Lego!
🌟 IKEA's main features
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Affordable design
- Known for its "democratic design", it takes into account price, quality, functionality, aesthetics and sustainability.
- Many of the furniture are in a simple Nordic style, which is versatile and durable.
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Self-service shopping experience
- Customers can choose, transport and assemble the products by themselves, which reduces costs and allows consumers to enjoy the fun of DIY.
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Diverse product lines
- We have everything from large furniture (beds, sofas, dining tables) to small household items (tableware, storage boxes, lamps).
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Catering Culture
- The Swedish meatballs, croissants and ice cream in the IKEA restaurant have almost become "must-try foods when visiting IKEA."
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Sustainable Development
- In recent years, we have actively promoted environmental protection, such as using recycled materials, promoting environmentally friendly light bulbs, and reducing plastic.
IKEA in Hong Kong
- The first branch opened in 1975, marking the first market in Asia.
- The main branches in Hong Kong are:
- Causeway Bay
- Kowloon Bay MegaBox
- HomeSquare, Shatin
- Tsuen Wan (Mini store format)
Editor's thoughts:
IKEA Hong Kong is not only a place to buy furniture, but also a popular choice for "weekend shopping + dining". The restaurant in particular always has long queues, and the meatballs are really popular!
🔗 Official website link
👉 IKEA Hong Kong official website
📝 Editor's Summary
IKEA has grown from a small Swedish town to a global presence and has become synonymous with affordable home furnishings .
It not only sells furniture, but also sells a "simple, practical and affordable" lifestyle.
Editor's suggestion:
If you want to decorate your new home without spending a lot of money, IKEA is definitely your good friend; but if you are not good at DIY, you should also consider the assembly service, otherwise you may get a headache with all those screws 😂.
