[Brand History Series] MUJI
🌿 MUJI brand introduction
Brand Introduction
MUJI ( Mujirushi Ryohin , meaning "good products without brand logos") was founded in Japan. It focuses on simple, practical and environmentally friendly design concepts. Its products cover all aspects of daily life, including stationery, household items, clothing, food, furniture, and even extended services such as cafes and hotels.
In my eyes, MUJI isn't just a shopping brand; it's a lifestyle —less is more, a return to the essence of life. Walking into a MUJI store always leaves me feeling refreshed.
Brand History 🕰️
- 1980 : MUJI was born in Japan and was initially launched by Seiyu supermarket with only 40 products, entering the market with the concept of "low-priced high-quality products".
- 1983 : The first standalone store opened in Aoyama, Tokyo.
- 1980s-1990s : Product lines expanded rapidly to cover stationery, clothing, food and furniture.
- 2001 : MUJI officially entered Hong Kong and was well received by local consumers.
- 2010s : The brand went international, expanding beyond retail into coffee shops (Café & Meal MUJI), architectural design, and even the MUJI Hotel.
- Today : MUJI has become a world-renowned "representative of minimalist living" with branches in Asia, Europe and the United States.
MUJI Features✨
- No brand logo : The product has no obvious trademark, allowing consumers to focus on the quality and function of the product itself.
- Simple design : known for its "plain colors, cleanliness, and practicality", in line with minimalism.
- Environmental protection concept : emphasize recyclability, reduce packaging waste, and promote sustainable living.
- Diverse products : From stationery, clothing to food, furniture, and even life services, everything is available.
- Life philosophy : MUJI not only sells products, but also promotes a "simple and beautiful" lifestyle .
Official website 🌐
👉MUJI Hong Kong official website
Editor's summary💬
MUJI is a sanctuary for minimalist lifestyle enthusiasts. I particularly love their storage and stationery products, which are clean and practical, perfect for both home and office use. MUJI has recently placed a greater emphasis on sustainable development, a sure win for those who prioritize environmental sustainability.
🛒 MUJI Must-Buy List TOP 10
1️⃣ Ultrasonic Aroma Diffuser
- One of MUJI's masterpieces, this minimalist white design, paired with essential oils, instantly creates a relaxing atmosphere.
- The editor believes that using it can enhance happiness whether at home or in the office.
2️⃣ Storage drawers/storage boxes
- Transparent or white design, complete sizes, can be flexibly combined.
- For small units in Hong Kong, it is really a storage artifact!
3️⃣ Original color cotton and linen bedding
- The simple and refreshing sheet set is comfortable to the touch and directly improves your sleep quality.
- The editor personally recommends the "natural color system", which is very soothing to the eyes.
4️⃣ Stainless steel kitchenware series
- Simple and durable, with thoughtful design details, the wok, soup spoon and strainer are all very practical.
- A must-have for kitchen lovers!
5️⃣ PP file storage box/folder
- A must-have artifact for the office, its transparent design allows for easy sorting and organization.
- The editor thinks it can make a "chaotic yet orderly" desktop tidy in an instant.
6️⃣ Organic cotton T-shirt / Basic clothing
- MUJI's clothes follow the "simple, durable, and comfortable" style, and are versatile and environmentally friendly.
- Especially the organic cotton series, which is soft and skin-friendly.
7️⃣ Home Fragrance Series (Aromatherapy Oil/Fragrance Sticks)
- In addition to aromatherapy machines, MUJI's aromatherapy oils and fragrance sticks are also very popular.
- I recommend lavender and citrus scents. After using them myself, I felt very relaxed.
8️⃣ Wannian Pen/Ball Pen/Stationery
- MUJI's stationery is simple and easy to use, especially the 0.38mm ballpoint pen , which is super smooth.
- The editor thinks that students and office workers should always have a few on hand.
9️⃣ Suitcase (hard shell with silent wheels)
- MUJI's suitcases are simple in design, highly durable, and have silent wheels for super smooth pushing.
- A must-have for my travels.
🔟 Café&Meal MUJI Food (Snacks/Coffee/Tea Bags)
- In addition to daily necessities, MUJI's food products are also very popular, such as biscuits, curry packs, and instant soups.
- I have tried their matcha dessert, it is simple and delicious!
🌐 Official website link
👉MUJI Hong Kong official website
Editor's summary💬
MUJI's charm lies in its "simple yet practical" design, with each product seamlessly integrating into everyday life. This top 10 must-buy list is just the tip of the iceberg; MUJI offers so much more!
