Taobao Hong Kong launches "Free Shipping to Hong Kong" trial | Local returns also supported

News Highlights | Taobao Hong Kong's "Free Shipping to Hong Kong" Trial

1. New policy content

  • Starting today (August 12), Taobao Hong Kong has cancelled the original free shipping threshold for orders over RMB 99 .
  • Launch of the "Free Shipping to Hong Kong for One Item" service: Purchase a single item and receive free delivery to a pick-up point in Hong Kong.
  • Local returns are also supported.

2. Background and Reasons

  • The "free shipping for orders over 99 yuan" promotion was launched in October last year and was originally scheduled to last for 3 months, but it has continued to this day.
  • This upgrade is a trial in nature , and subsequent arrangements will be determined based on user feedback and operational effectiveness.
  • Purpose: To respond to user needs and cope with market competition, especially to counter JD.com and Pinduoduo ’s “one-item free shipping” strategy in Hong Kong.

3. Supporting facilities and infrastructure

  • Cainiao has over 600 pickup points in Hong Kong, along with over 1,000 pickup lockers, to support increased logistics needs.
  • The Taobao platform provides visual logistics tracking to enhance the local user experience.

4. Membership Strategy

  • Starting from May this year, Hong Kong users can pay the annual fee for 88VIP membership in Hong Kong dollars.
  • After the measures were introduced, the number of new 88VIP members doubled .

5. Competitor dynamics

  • JD.com :
    • "Free shipping for one piece" + subsidies for home appliances.
    • Other self-operated products are delivered to your door for free with a purchase of RMB 188 or more, and can be delivered the next day at the earliest.
    • Plans to open "JD MALL" in Hong Kong; acquire Jiabao Food Supermarket.
  • Pinduoduo :
    • At the end of last year, we launched the "free shipping for one item" policy in Hong Kong, with no restrictions on amount or quantity.
  • Return Policy Comparison :
    • Taobao: Local returns and "Return Treasure" service.
    • JD.com: Local returns, 30-day money-back guarantee, 180-day replacement.
    • Pinduoduo: No special arrangements at the moment.

Source: Ming Pao

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