【Hong Kong Large Supermarket】Don Don Donki

🛒 What is Don Don Donki?

Don Don Donki (唐吉豪德) is the overseas brand name of Don Quijote, a large Japanese chain of discount grocery stores.
In Japan, its original name is "Don Quijote", but in overseas markets (including Hong Kong and Singapore), it is uniformly branded as Don Don Donki .

Its characteristics are a wide variety of products, affordable prices, and long business hours . The store environment is colorful and plays the catchy Donki theme song. Walking around is like entering a "shopping playground."

🏢 Brand Background

  • Parent company : Japan's Pan Pacific International Holdings (formerly Don Quijote Holdings)
  • Founded : 1989 (first store opened in Tokyo, Japan)
  • First store in Hong Kong : Opening in Miramar Place, Tsim Sha Tsui in 2019
  • Number of branches : As of recent years, there are more than 10 branches in Hong Kong, Kowloon and the New Territories

🚀 Development History

  1. Japanese origins

    • Don Quijote is known as the "Temple of Excitement" and specializes in selling cheap and diverse goods.

  2. Overseas Expansion

    • Since 2017, it has expanded into the Asian market, opening stores in Singapore, Hong Kong, Thailand, Malaysia and other places.

  3. Debut in Hong Kong (2019)

    • The opening of the first store in Tsim Sha Tsui has triggered a wave of queues.
    • It then expanded rapidly to Mong Kok, Causeway Bay, Tsuen Wan, Tseung Kwan O and other places.

🏷️ Brand Features

  • The products are extremely diverse : food, snacks, alcohol, cosmetics, household products, toys, pet supplies, and even strange gadgets.
  • Direct delivery from Japan : A large number of products come from Japan, especially snacks, drinks, and frozen foods.
  • Affordable prices : The products are advertised as "super cheap", making them more attractive than those in ordinary supermarkets.
  • Long business hours : Some branches are open 24 hours a day, making them a great place for late-night snacks or shopping.
  • Store atmosphere : Colorful decoration + catchy Donki songs create a "shopping carnival" feeling.

📉 Market positioning and current situation

  • Main customer groups : young people, students, office workers, night owls, and consumers who like Japanese culture.
  • Market role : In Hong Kong's supermarket/retail market, Donki is considered the "most entertaining supermarket," forming a different stratum alongside CitySuper (high-end), Yata (middle-class), and 759 Store (affordable snacks).
  • Current status : Donki stores in Hong Kong continue to grow, becoming a popular destination in shopping malls.

📝 Editor's opinion

The editor feels that Don Don Donki is truly an "amusement park in the shopping world."
I just wanted to buy a box of pudding, but when I walked in, I was attracted by the dazzling array of snacks, frozen sushi, and strange gadgets, and ended up checking out with a huge basket of things. 😂

The most unsavory thing about Donki is its hours . When I'm hungry late at night and head to Donki, I always end up buying a few unnecessary things. It's a real wallet killer.

Compared to CitySuper's high quality and YATA's middle-class positioning, Donki is more like a "popular Japanese carnival supermarket" where people not only buy things but also "enjoy a shopping experience."

Back to blog

See more...

View all
1 3
View all