Sogo Supermarket

🛒 What is Sogo Supermarket?

Sogo Supermarket is a high-end supermarket affiliated to Sogo Hong Kong .
It focuses on Japanese and international imported foods , especially fresh ingredients, snacks, alcohol and ready-to-eat prepared foods.
Although it is not as widespread as Wellcome and ParknShop, its characteristics are "concentration + refinement + high quality" , which is especially suitable for consumers who love Japanese food.

🏢 Brand Background

• Parent company : Sogo Department Store (formerly Sogo Japan, now managed by Lifestyle International Holdings in Hong Kong)
• Location : Mainly located in the basement of SOGO Department Store in Causeway Bay (B2 floor), which is the main location of the supermarket
• Positioning : High-end Japanese supermarket, specializing in Japanese imported goods and high-quality ingredients

🚀 Development History

1. Japanese origins
   • Sogo itself is a Japanese department store founded in the 1830s and is famous for its department store retail.
2. Hong Kong Development
   • In 1985, SOGO Department Store entered Causeway Bay, Hong Kong, and a supermarket was subsequently established, focusing on Japanese food and imported groceries.
3. Current situation
   • Sogo Supermarket has become a must-visit place for Japanese food lovers, especially during the annual Sogo Thankful Week , when the Japanese food section of the supermarket is always crowded.

🏷️ Brand Features

• Direct delivery from Japan : a large selection of Japanese food, snacks, seasonings, fresh fruits, sashimi, and sake.
• High-quality ingredients : Mainly Wagyu beef, seafood, sushi, and prepared food bento.
• Limited time offer : During Sogo Department Store's "Thanksgiving Festival," the supermarket always launches super-discounted Japanese products, triggering a "shopping spree."
• Japanese department store atmosphere : Compared to ordinary supermarkets, it has a more "department store" texture and a comfortable shopping experience.

📉 Market positioning and current situation

• Main customer groups : Hong Kong people who love Japanese food, middle-class families, Japanese or foreigners.
• Market role : A high-end Japanese department store , overlapping with CitySuper, AEON, and YATA, but with a focus on a single flagship store.
• Current status : Although there are not many branches (mostly concentrated in the main store in Causeway Bay), it still has a group of loyal fans thanks to its brand image and unique products.

📝 Editor's opinion

I think Sogo Supermarket is the closest thing to a Japanese department store basement supermarket . Walking in is like being transported to Tokyo.
Especially its sushi, prepared food bento, and sake areas , which really have a Japanese flavor.

While prices are higher than at regular supermarkets, the food quality is guaranteed. For those who enjoy Japanese style and want to indulge in a bit of luxury, Sogo Supermarket is a great choice.
Especially during the Sogo Thanksgiving Festival , I can’t help but go shopping with my friends. The crowds and the rush to buy things are really exciting!