【Hong Kong Large Supermarket】Wellcome Supermarket
🏬 A comprehensive guide to the Wellcome supermarket brand
🎉 Brand Background
- Founded : 1945
- Parent company : Dairy Farm Group (part of the Jardine Matheson Group)
- Size : One of Hong Kong's oldest supermarkets, with over 280 branches across the city
- Business scope : We have stores in Hong Kong and Macau
Editor's note: Wellcome has a longer history than ParknShop and is the "neighborhood supermarket" that many Hong Kong people have grown up at.
🗂️ Branch brand series
Wellcome also has several sub-brands targeting different consumer groups:
- Wellcome Supermarket : Traditional and popular, with a full range of food and daily necessities
- Market Place by Jasons (now Market Place) : A high-end option offering imported foods and premium ingredients
- Oliver's The Delicatessen : Located in Central, specializing in high-end imported food, wine, cheese, etc.
- ThreeSixty : Focuses on organic and healthy foods, focusing on environmental protection and health concepts
Editor's Note: If you want to buy daily necessities at affordable prices, go to Wellcome. If you want to live a "bourgeois lifestyle", go to Market Place. If you want to go high-end, go to Oliver's. It's a one-stop shop that meets different needs.
🌐 Online shopping platform
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Wellcome Online
- Provide door-to-door service
- Support "In-store Pickup"
- Online stores often have "buy a certain amount and save" and "limited time discounts"
Editor’s reminder: Online stores sometimes have exclusive package discounts, which are better value than physical stores!
💡 Brand Features
- Affordable daily necessities : Focus on popularization, with affordable prices for daily necessities and food
- Own brand : Launched brands such as "First Choice" and "No Frills", taking the high cost-effective route
- Emphasis on healthy choices : Organic, vegetarian, and healthy food options have been added in recent years
- Membership benefits : Linked with the "yuu Rewards Program", spending can earn points to redeem gifts or cash coupons
🎀 Editor's thoughts
I think the biggest appeal of Wellcome supermarket is that it is affordable, close and convenient.
- Want to buy groceries quickly? Wellcome is just downstairs.
- Want to buy imported food? Market Place can help you find it.
- Want to live a healthy life? ThreeSixty is heaven
Every time I go to Wellcome, I love browsing the snack racks because they often have a "second item half price" sale, and I can't stop buying~🤣
Conclusion
Wellcome is a veteran supermarket brand in Hong Kong, offering everything from budget to high-end, truly being "close to the lives of locals." No wonder you can see Wellcome's red-and-yellow signboards everywhere.
