[Hong Kong Large Supermarket] PARKnSHOP
🏬 PARKnSHOP Brand Guide
🎉 Brand Background
- Founded : 1973
- Parent company : CK Hutchison Holdings
- Scale : One of the largest supermarket chains in Hong Kong, with over 200 branches across Hong Kong, Kowloon and the New Territories
- Business scope : In addition to Hong Kong, we also have branches in mainland China and Macau
Editor's note: ParknShop has always been committed to the "diversified + affordable" approach, offering everything from affordable goods to high-end food. No wonder it has become one of the first choices for Hong Kong people's daily shopping.
🗂️ Branch brand series
ParknShop actually has many sub-brands with different positioning. I will help you sort them out:
- PARKnSHOP : Focuses on mass-market products, with a full range of food and daily necessities.
- Fusion by PARKnSHOP : A blend of East and West, offering a wide selection of international products
- Taste : A high-end lifestyle supermarket focusing on imported foods and fine ingredients
- International : Targeting the foreign market, providing imported food from many countries
- Great Food Hall : High-end restaurant located in Pacific Place, Admiralty
- Food Le Parc : a niche and refined route with a unique product selection
Editor’s take: The branches with different positioning feel like “ParknShop at different levels”; you can choose according to your mood/needs.
🌐 Online shopping platform
- PARKnSHOP Online : Provides online supermarket services
- Support home delivery or pick up at the store "Click & Collect"
- There are many exclusive online discounts, and there are often "free shipping on purchases of a certain amount" promotions.
Editor’s reminder: Sometimes online stores offer better discounts than physical stores, so remember to compare more!
💡 Brand Features
- Diverse product lines : From fresh fruits and vegetables, meat, seafood, to household products and personal care, one-stop shop
- Private brands : ParknShop has launched its own brands, such as "Select" and "Best Buy," which offer high value for money.
- Promoting healthy eating : In recent years, the supply of organic food and healthy products has been strengthened
- Membership Program : Linked with the "MoneyBack" points program, earn points through spending and redeem rewards
🎀 Editor's thoughts
I think the biggest advantage of ParknShop supermarket is "convenience + wide selection".
- Want to buy cheap? Just go to a regular ParknShop
- Want to buy imported ingredients? Go to Fusion or Taste
- Want to be classier? Head to Great for a boutique supermarket vibe ✨
Whether you're looking for groceries, Chinese New Year shopping, or a sudden craving for some exotic cuisine, ParknShop has it all. What I often do is "buy snacks and drinks" while shopping.
Conclusion
PARKnSHOP is more than just a shopping destination; it's an integral part of Hong Kong people's lives. Its multifaceted brand strategy ensures that consumers with diverse needs can find the right choice. It's no wonder it has remained a fixture in Hong Kong's supermarket landscape for half a century!
