【Hong Kong Large Supermarket】759 Store

✨ What is 759 Store?

759 Store is a Hong Kong-based retail chain that specializes in snacks, beverages, ready-to-eat meals, general merchandise, and imported goods from Japan and South Korea. The "759" in the brand name comes from the stock code of its parent company , China Electric Holdings (CEC) , while "Store" embodies perseverance and hard work, inspired in part by the Japanese television series "Oshin."

🛒 Brand establishment background

• Founder : Lin Weijun (former Managing Director of Gome Electrical Appliances Hong Kong)
• Founded : 2010
• The first branch opened in Tsuen Wan, specializing in Japanese snacks and drinks, attracting customers with its affordable prices.
• Original Intention : Lam Wai-chun hopes to bring the Japanese supermarket model of "reaching the community" to Hong Kong, making imported snacks available to the public at relatively low prices.

🚀 Development History

1. Rapid expansion (2011–2014)

   • Within just a few years of opening, the number of branches quickly grew to over 100, covering almost all of Hong Kong.
   • The main selling point is "snacks shipped directly from Japan + affordable prices", which has attracted a large number of "759 fans".

2. Diversified operations

   • In addition to snacks, it later added 759 Kawaiiland (stationery boutique) , 759 Ashinya supermarket , catering business, etc.

3. Challenges and Contractions

   • Due to the fierce competition in Hong Kong's retail environment and high rents, 759 Store began to reduce the number of its branches since 2015.
   • In recent years, the company has focused on core businesses (snacks, food ingredients, and daily necessities) and reduced high-risk businesses.

🏷️ Brand Features

• Affordable pricing : Focusing on "supermarket price + community convenience", it is more competitive than large supermarkets.
• Imported goods from Japan and South Korea : Many products are rarely seen in other supermarkets, giving customers a pleasant surprise.
• Membership system : In the early days, the "759 Membership Card" was established, which provided discounts and benefits and attracted a large number of "loyal fans".
• Friendly image : The store has a simple design, with densely packed products and a somewhat "warehouse-style" feel.

📉 Current Status and Future

• In recent years, the number of branches has decreased compared to its peak period, but it still has a certain representativeness in the Hong Kong snack retail market.
• 759 Store has shifted from "large-scale expansion" to "stable operation", focusing on community stores and specialty imported goods.
• As Hong Kong people still have a high demand for Japanese and Korean food, 759 Store still has a certain space for survival.

📝 Editor's opinion

I consider 759 Store to be a somewhat unconventional legend in Hong Kong's snack retail scene—it initially dominated the market with its affordable snacks, becoming a fixture in nearly every shopping mall. While it has since faced operational pressures, surviving for over a decade in Hong Kong's "rent-eating" environment is a remarkable feat.

For many Hong Kong people, 759 isn't just a place to buy snacks; it's a place of collective memory . The image of going to Oshin Store after school to "shop" is undoubtedly still etched in the minds of many.