[Hong Kong Large Supermarket] AEON Supermarket
🛒 What is AEON Supermarket?
AEON Supermarket is one of the retail brands operated by Japan's AEON Group in Hong Kong.
It mainly operates large department stores + supermarkets and is one of the few retailers in Hong Kong that still retains the "Japanese department store supermarket style".
In Hong Kong, most AEON supermarkets are named "AEON Style" or "AEON Supermarket" , offering daily groceries, daily necessities, clothing, household items, etc., and are positioned as more comprehensive than traditional supermarkets.
🏢 Brand Background
- Parent company : Japan's AEON Group (one of Asia's largest retail groups, with operations in Japan, China, and Southeast Asia)
- Hong Kong business started : 1987, debuted under the name "JUSCO"
- 2012 : JUSCO officially changed its name to AEON (Aeon), unifying the brand
- Hong Kong Branches : Currently, there are AEON Department Store and AEON Style branches in Kowloon and the New Territories, such as Tsuen Wan, Whampoa, Kornhill, Kowloon Bay Amoy Avenue, etc.
🚀 Development History
-
The Jusco era (1987–2012)
- It entered Hong Kong with the "Japanese department store" model, bringing Japanese retail culture to the local area.
- It has supermarkets, home goods, clothing, and beauty areas, and has become a shopping hotspot for many Hong Kong families.
-
Renamed to AEON (2012)
- The global brand was unified and renamed AEON.
- We began to promote the AEON Style concept, combining supermarkets and daily necessities to enhance the shopping experience.
-
Recent developments
- The branches are being renovated one after another, adding more Japanese products and "lifestyle concept areas".
- Actively develop the membership system (AEON MEMBER) and launch electronic payment and points promotions.
🏷️ Brand Features
- Japanese department store style : not just a supermarket, but also special areas for clothing, stationery, household products, and beauty products.
- Products shipped directly from Japan : imported food, snacks, seasonings, rice, sake, deeply loved by Hong Kong people.
- Family-oriented : Positioned as affordable, it is especially suitable for shopping for the whole family.
- AEON membership system : Membership cards are entitled to points redemption, birthday benefits, and member day discounts.
- Large shopping space : Most branches are located in shopping malls, covering spacious areas and providing a comfortable shopping environment.
📉 Current Status and Market Positioning
- Main customer groups : housewives, middle-class families, and consumers who like Japanese culture.
- Market Role : In the Hong Kong retail market, it is positioned as a "Japanese department store supermarket," similar to YATA, CitySuper, and Don Don Donki, but with a more "people-friendly and comprehensive" approach.
- Number of branches : There are about 10 AEON department stores and supermarkets in Hong Kong.
📝 Editor's opinion
I think AEON supermarkets have a kind of "collective memory" for Hong Kong people. Many people didn't shop at Donki when they were little, but at JUSCO !
When I went to JUSCO, I used to shop not only for the supermarket but also for the toy and stationery sections, even school uniforms and household items. Basically, the whole family could find something they loved there. Although it feels a bit less nostalgic after changing its name to AEON, it remains one of the best Japanese-style department stores in Hong Kong.
Compared to the high-end positioning of CitySuper and the middle-class positioning of YATA, AEON is more of a "popular Japanese department store" . It has a Japanese flavor but is relatively affordable, making it a very practical choice for Hong Kong people.
