【Hong Kong Large Supermarket】Market Place by Jasons

🛒 What is Market Place by Jasons?

Market Place by Jasons (commonly referred to as Market Place ) is a high-end supermarket brand in Hong Kong, mainly providing imported food, fine ingredients, wine and lifestyle products .
Its positioning is one level higher than traditional supermarkets (Wellcome, ParknShop), and it takes the "boutique supermarket" route.

🏢 Brand Background

• Parent company : Dairy Farm Group (part of the same group as Wellcome, whose business was later transferred to Yonghui Supermarkets and its new retail platform)
• First branch in Hong Kong : opened in Soho in 2007
• Development focus : Focus on urban core areas and middle- and high-income communities

🚀 Development History

1. 2007 : The first Market Place by Jasons opened in Central, positioning itself as a "boutique supermarket".
2. 2010s : Gradually expanded to Hong Kong, Kowloon and the New Territories, including middle-class communities such as Mid-Levels, Kowloon Station and Discovery Bay.
3. After 2020 : Brand reshaping, some stores were renamed Market Place (removing by Jasons), with a younger and more fashionable image.
4. Current status : There are more than 30 branches in Hong Kong, mainly in areas with high spending power.

🏷️ Brand Features

• Global Food : Provides ingredients imported from Europe, Japan, the United States, etc.
• Wine section : Many branches have wine cellars that focus on wine and spirits selection.
• High-end positioning : exquisite decoration, neat display, and a more comfortable shopping experience than traditional supermarkets.
• Ready-to-eat foods : Some stores offer salads, prepared foods, and baked goods for the convenience of office workers.
• Community orientation : Mostly opened in communities where the middle class and foreigners live, targeting specific consumer groups.

📉 Market positioning and current situation

• Main customer groups : middle-class families, foreigners, and young people who pursue a better quality of life.
• Market role : It is at a similar level to CitySuper and M&S Food, but Market Place is more of a "community-based boutique supermarket".
• Current status : Although it is not as big as Wellcome and ParknShop, it still has a certain market share due to its location strategy and positioning.

📝 Editor's opinion

I think Market Place by Jasons is a bit like Hong Kong’s “low-key boutique supermarket”.
It is not as noisy as Donki, nor as "flagship-level" as CitySuper. It is more like a "petty-bourgeois supermarket hidden in the community" . You can find a lot of imported ingredients when you walk in. It is especially suitable for friends who cook Western food and bake on weekdays.

However, I have to be honest: the prices are generally a bit high, so it may not be cost-effective to buy daily necessities there. But if you want to find special imported snacks or wine, Market Place is definitely a good choice.