🏨 MUJI HOTEL Full Introduction

Today, the editor will take you to an in-depth understanding of a hotel brand with great design philosophy and life aesthetics - MUJI HOTEL ✨.
Everyone is undoubtedly familiar with MUJI . This Japanese brand has taken the world by storm with its "simple, natural, and unmistakable" philosophy. MUJI not only produces stationery, furniture, and daily necessities, but has also extended this lifestyle philosophy to the hospitality sector , creating the "MUJI HOTEL." It's more than just a place to stay; it's a complete MUJI lifestyle proposition .

🌟 The origin and philosophy of MUJI HOTEL

📖 Brand Birth

• The concept of MUJI HOTEL is based on "anti-luxury and anti-simplicity": it does not pursue extravagant luxury decoration, nor does it settle for low-end, but rather provides a "just right comfort".
• The first MUJI HOTEL officially opened in Shenzhen in 2018 , and subsequently expanded to Beijing and Ginza, Tokyo .
• Each MUJI HOTEL is integrated with MUJI retail stores, restaurants, and bookstores to form a complete living space.

🌍 Global Presence

• MUJI HOTEL Shenzhen (opened in 2018, the world's first)
• MUJI HOTEL Beijing (opening in 2018, integrated into a large MUJI shopping mall)
• MUJI HOTEL GINZA (opening in 2019, located above the MUJI global flagship store in Ginza, Tokyo)
• MUJI still plans to expand into more international cities in the future, but will maintain a "small and fine" scale to avoid excessive chain operations.

I think what makes MUJI HOTEL special is that it is not just a simple "accommodation", but it brings MUJI's philosophy of life into real scenes, allowing you to "live in the MUJI world" 🏡.

🏆 MUJI HOTEL's core features

🛋️ Simple and natural design

• The rooms and public spaces are mostly made of natural materials such as wood, cotton, linen, and stone .
• The main colors are beige, light wood and gray , creating a warm and quiet atmosphere.
• Almost all the furniture and supplies are from MUJI's own products , so guests can "experience while living".

My take: This was my first time staying at a MUJI HOTEL. The moment I walked into the room, I felt like the MUJI catalog had come to life. It was a completely immersive experience.

🛏️ Comfortable accommodation experience

• Bedding and furniture : All are MUJI's own designs, emphasizing "ergonomics" and "comfortable sleeping experience".
• Lighting design : The light is soft and can be adjusted according to the situation, making people feel relaxed.
• Detailed experience : From towels to slippers, all are MUJI products, simple yet very practical.

Editor’s take: MUJI HOTEL’s beds are truly addictive. I even want to buy the same set of bedding when I get home 🛏️💤.

📚 Bookstores and cultural spaces

• Every MUJI HOTEL has MUJI BOOKS with a huge collection of books.
• The books cover design, art, culture, and lifestyle, and guests are free to read them.
• The bookstore is also a place for socializing and exchanging inspiration📖.

☕ Dining space

• MUJI HOTELs usually have a MUJI Diner or restaurant that offers healthy, simple, Japanese-style meals.
• The main focus is on "daily food" such as rice, miso soup, and vegetable dishes.
• The restaurant's design continues MUJI's minimalist style, making dining a comfortable experience🍱.

🛍️ Integrate with retail

• One of the biggest features of MUJI HOTEL is its integration with MUJI shopping mall .
• Guests can shop at MUJI downstairs in the hotel and even buy the products they experience in the room.
• This "stay + shop + buy" model makes MUJI HOTEL a complete consumer experience.

🌸 MUJI HOTEL Features in Various Locations

🇨🇳 MUJI HOTEL Shenzhen

• The world's first MUJI HOTEL.
• Number of rooms: approximately 79.
• The design emphasizes "anti-luxury and anti-simplicity".
• It is connected to the large MUJI shopping mall, forming a complete MUJI living scene.

🇨🇳 MUJI HOTEL Beijing

• Opened in 2018.
• Number of rooms: About 42, relatively small.
• Located in Beijing's Xidan business district, it is integrated with the MUJI flagship store.
• It also emphasizes the function of "urban leisure space".

🇯🇵 MUJI HOTEL GINZA

• Opened in 2019, it is located above the MUJI global flagship store in Ginza, Tokyo.
• Number of rooms: approximately 79.
• The design incorporates more traditional Japanese elements , such as tatami and Japanese-style details.
• Combined with MUJI Diner, MUJI BOOKS and MUJI shopping malls, it forms the most complete "MUJI World".

My take: MUJI HOTEL GINZA is a true MUJI fan’s paradise. From morning till night, you can immerse yourself in the MUJI atmosphere and be reluctant to check out.

💳 Membership and Experience

Although MUJI HOTEL does not have a membership program like large hotel groups, the MUJI Passport App and store membership system can still be interconnected with hotel consumption.

• Consumption can accumulate MUJI points.
• Guests can enjoy shopping discounts or exclusive events.
• Products within the hotel can be purchased directly, seamlessly connecting the lodging experience with the retail experience.

The editor believes that the value of MUJI HOTEL membership lies not in traditional benefits such as "room upgrades", but in "extension of lifestyle", allowing you to experience MUJI's philosophy more deeply.

🌱 Sustainable development and social responsibility

MUJI HOTEL is consistent with its brand philosophy and emphasizes sustainability and environmental protection:

• Use a lot of natural and recycled materials.
• Reduce disposable items and promote reuse.
• Promote "simple living" and avoid waste.

I particularly appreciate this point because it is not "to cater to the trend", but to truly implement the concept of environmental protection in the details of the hotel 🌏💚.

🔮 Future Development Trends

• Small-scale and exquisite : MUJI HOTEL will not follow the path of a large-scale chain, but will remain "small and beautiful".
• Deep integration with retail : In the future, every MUJI HOTEL will be connected to a flagship store to create a complete living experience.
• Internationalization possibilities : Although currently only in China and Japan, MUJI HOTEL has the opportunity to expand to Europe, America or Southeast Asia in the future.

🎯 Editor's Summary

The charm of MUJI HOTEL lies in the fact that it is not just a place to stay, but a "display of a lifestyle".

• Design : Natural, simple and stress-free.
• Accommodation : comfortable, high quality, and well-detailed.
• Culture : Bookstores, restaurants, and retail combine to create a complete experience.
• Concept : Anti-luxury, anti-simplicity, pursuit of just the right beauty.

I think of the MUJI HOTEL as a "stay-at-home MUJI store," where every moment is imbued with the design philosophy. If you're a MUJI fan, a hipster, or someone who pursues a refined lifestyle , the MUJI HOTEL is definitely your dream choice.