São Paulo: Latest 2025 Travel Guide

🌆 Sao Paulo Travel Guide

📍 City Introduction

São Paulo (Sampa), located in southeastern Brazil, is the country's most populous city. Unlike Rio de Janeiro, it's known for its beaches and Carnival, but rather for its art, architecture, cuisine, and nightlife . A visit to São Paulo is like stepping into a melting pot of European, African, and Asian cultures!


🏛 Must-see attractions

1. Museum of Art of São Paulo (MASP)

  • The architectural design is bold, with the entire building suspended on red pillars, which is very eye-catching.
  • The collection includes works by European masters such as Van Gogh and Picasso, as well as masterpieces by Latin American artists.

2. Avenida Paulista

  • São Paulo's most famous commercial avenue, lined with skyscrapers, shopping malls and museums.
  • Every Sunday, vehicles are prohibited from passing through, and the street turns into a pedestrian street, which is super lively!

3. Ibirapuera Park

  • São Paulo's "Central Park" is suitable for walking, jogging and picnics.
  • There is also a modern art gallery and a concert hall in the park, which is a favorite place for literary youths.

4. Cathedral of St. Paul

  • There are often crowds of people gathering in front of the magnificent Gothic church.
  • Editor's reminder: There are many people around the church, so please pay attention to your belongings.

5. Market Building (Mercadão, Mercado Municipal de São Paulo)

  • The most famous traditional market in the area.
  • Must-try items include the giant Mortadela sandwich and the Bacalhau (salted cod dumplings) .

6. Liberdade

  • São Paulo's "Little Japan" has a large number of Japanese restaurants, grocery stores and Asian supermarkets.
  • There is an Oriental market every weekend, which is super lively!

7. Football Museum

  • Located in Pacaembu Stadium, it showcases the history and legendary stars of Brazilian football.
  • Even if you are not a fan, you will be infected by the Brazilians' passion for football.

🍴 Must-try local delicacies

  1. Mortadela Sandwich

    • A Mercadão signature dish, it's filled with thick slices of ham and comes in surprisingly generous portions.
  2. Pastel de Bacalhau (Codfish Dumplings)

    • Deep fried until golden and crispy, the filling is savory and flavorful cod.
  3. Feijoada (black bean stew)

    • One of the classic Brazilian dishes, the São Paulo version is also very famous.
  4. Virado à Paulista (São Paulo meal)

    • A traditional local meal including rice, refried beans, fried pork chops, bananas and fried eggs.
  5. Pão de Queijo (Cheese Bread)

    • A must-have for Brazilian breakfast, it’s crispy on the outside and chewy on the inside, and you can’t stop eating it once you take a bite.
  6. Coxinha (Chicken Dumplings)

    • These deep-fried teardrop-shaped snacks, filled with shredded chicken, are ubiquitous on the streets.
  7. Caipirinha

    • Brazil's national drink, a must-order when you visit a bar in São Paulo!

🚍 Transportation Tips

✈️ How to get there

  • Guarulhos International Airport (GRU) : Main international flights, approximately 25 km from the city center.
  • Congonhas Airport (CGH) : Mainly serves domestic flights and is located close to the city center.

🚇 City transportation

  • Metro (Metrô São Paulo) : has a wide coverage area and is the most convenient for tourists.
  • Bus : There are many buses but the routes are complicated, which may be a bit difficult if you are not familiar with Portuguese.
  • Uber/99 : Cheaper and safer than taxis.

🚕 Editor's reminder

  • Traffic jams are extremely severe during rush hours in the morning and evening, so try to avoid traveling during rush hours.

💡 A friendly reminder from the editor

  • Best time to visit : March to May and September to November, when the weather is pleasant and the crowds are not too exaggerated.
  • Safety tips : Avoid wearing expensive jewelry and don’t carry your mobile phone casually.
  • Cultural characteristics : São Paulo is one of the overseas cities with the largest Japanese population in the world, and has a strong Asian cultural atmosphere.
  • Nightlife : The area has a lot of nightclubs and bars, especially in the Vila Madalena area.

📌Summary :
São Paulo is a cosmopolitan and diverse metropolis. During the day, you can explore museums, churches, and markets, and at night, enjoy the nightlife. Enjoy Brazilian barbecue for lunch and coffee and cheese bread in the afternoon. While it lacks Rio's beaches, it boasts a rich cultural and culinary heritage.

Back to blog