[Brand History Series] AEON Department Store
🛍 AEON Department Store (AEON) — Detailed Introduction and Brand History
When it comes to Hong Kong's major department stores, AEON is undoubtedly on the list. Whether it's daily necessities, household goods, supermarket food, or even clothing, many people immediately think of AEON.
🌍 Brand History
- Founded : 1926 (formerly Okadaya, located in Yokkaichi, Mie Prefecture, Japan)
-
Brand evolution :
- After the merger in 1970, it was renamed JUSCO .
- In 2001, it was officially renamed AEON , which means "sustainable prosperity".
- Headquarters : Makuhari New City, Chiba Prefecture, Japan.
-
develop :
- AEON is Japan's largest retail group, with businesses covering department stores, supermarkets, drug stores, convenience stores, shopping malls, etc.
- In Hong Kong, the first branch was opened in 1987 (then named JUSCO), and was later completely replaced by "AEON Yongwang" in 2012.
I find it interesting that:
💡 Many Hong Kong people are still used to calling it "JUSCO", this name sounds quite familiar!
🌟 AEON's main features
-
Large department store + supermarket integrated
- The store combines home goods department, clothing department, electrical appliance department and large supermarket, so you can buy all your daily necessities at one go.
-
Japanese characteristics
- Many products come directly from Japan, especially food and household items, and are very popular among Hong Kong families.
-
Private label Topvalu
- AEON's own brand focuses on high CP value and covers food, daily necessities and household items.
-
Membership System
- AEON membership card provides shopping points, discounts, and AEON credit card, making consumption more convenient.
-
Convenient location
- AEON branches are mostly located in large shopping malls or residential areas, making them convenient for family customers.
🏬 AEON in Hong Kong
There are currently several branches in Hong Kong, mainly located in:
- Tsuen Wan
- Wong Tai Sin
- Kornhill
- Kowloon Bay
- Tuen Mun
- Tseung Kwan O
Editor's thoughts:
AEON in Hong Kong is positioned as a "community department store + supermarket," perfect for shopping for daily necessities and household goods, as well as taking the kids out for a meal or a stroll. Many families spend entire weekends at AEON!
🔗 Official website link
👉 AEON Hong Kong official website
📝 Editor's Summary
AEON Department Store is not only a great place for shopping, but also an experience of the "Japanese lifestyle".
Whether it’s daily necessities, household products, or snacks imported from Japan, AEON can almost satisfy your needs.
Editor's suggestion:
If you're looking for affordable and practical home goods , or if you enjoy Japanese food , AEON is a must-visit. Plus, their membership system often offers discounts, so if you know how to take advantage of these offers, you can save a lot of money!
