[Brand History Series] LOG-ON
🛍️ LOG-ON Brand Introduction
Brand Introduction
LOG-ON is a lifestyle brand under the Hong Kong SOGO department store and CitySuper Group, specializing in stationery, trendy goods, beauty products, travel accessories, gifts, and daily essentials . LOG-ON is positioned as a "life treasure box" filled with surprises, offering a unique discovery every time you visit.
In my opinion, LOG-ON is the kind of place you "must visit when shopping" because whether you're buying gifts, looking for creative stationery, or restocking before a trip, you can find inspiration here.
Brand History 🕰️
- 2000 : LOG-ON is founded in Hong Kong as part of the CitySuper Group , which also includes City'super (a high-end supermarket) and cookedDeli (a specialty food outlet).
- Founding Mission : LOG-ON's philosophy is "Inspiring your lifestyle." Through its diverse product offerings, LOG-ON aims to provide customers with innovative, engaging, and inspiring lifestyle experiences.
- 2000s to present : LOG-ON continues to expand, with stores in major shopping malls in Hong Kong, such as Causeway Bay, Tsim Sha Tsui, and Sha Tin.
- Today : LOG-ON has become a popular brand among young people and those with a discerning lifestyle in Hong Kong, particularly those who love stationery, travel and beauty.
LOG-ON Features✨
- Stationery paradise✏️ : A complete range of Japanese, European and American stationery brands, including notebooks, diaries, and stickers.
- Trendy Beauty💄 : Introducing beauty and skincare products from Korea, Japan, Europe and the United States.
- Travel supplies🎒 : suitcases, neck pillows, travel gadgets, practical and fashionable.
- Special gifts🎁 : Small daily items suitable for gift giving, often with collaborations or limited editions.
- Lifestyle Creativity🌟 : Every time you go shopping, you can discover "little happiness", making life more interesting.
Official website 🌐
Editor's summary💬
For me, LOG-ON is like a "lifestyle paradise" full of surprises! Whether you're looking for stationery, travel goods, or gifts, LOG-ON has it all. And their selection is high-quality, not casual. Just one visit and you'll fall in love.
🛒 LOG-ON Must-buy List TOP 10
1️⃣ Japanese notebooks & stationery series
- Including popular brands such as MIDORI, Traveler's Notebook, KOKUYO , etc.
- I think LOG-ON is a paradise for stationery lovers, with a wide range of notebook stickers and stamps.
2️⃣ Cute cartoon products
- We have character merchandise from Sanrio, LINE FRIENDS, Disney, and more, ranging from stationery to pillows and daily necessities.
- I often can’t help but buy them as gifts for my friends (I actually also secretly collect them myself 😆).
3️⃣ Beauty & Skincare Products
- Introducing popular beauty brands from Korea, Japan, Europe and the United States , such as facial masks, lip balms, and hand creams.
- The editor recommends a small skin care set that is essential before traveling. It is convenient and practical.
4️⃣ Travel supplies
- Luggage cases, neck pillows, storage bags, travel bottles , etc., all with simple yet durable designs.
- I think their travel storage bags are super easy to use and a must-have for long trips!
5️⃣ Creative home gadgets
- Uniquely designed cups, scented candles, and LED night lights.
- The editor personally recommends the "Fragrance Series", which can instantly enhance the style of your home.
6️⃣ Hipster lifestyle accessories
- For example , thermos bottles, eco-friendly bags, and canvas bags are not only practical but also stylish.
- The editor feels that walking down the street with a LOG-ON canvas bag gives one a full sense of lifestyle.
7️⃣ Special holiday limited items
- During holidays like Christmas, Valentine's Day, and Easter, LOG-ON will launch limited edition gift boxes or premium products.
- The editor thinks it is very suitable for gifts and is full of atmosphere.
8️⃣ Trendy stationery products
- Japanese Pilot, Uni-ball, LAMY and other pens have first-class writing feel.
- Stationery fans will definitely fall in love with it. I myself often buy a few extra ones by mistake.
9️⃣ Creative technology gadgets
- Small Bluetooth speakers, mini fans, USB gadgets.
- The editor thinks these little things are especially suitable for giving to friends, they are practical and interesting.
🔟 LOG-ON X limited edition products
- We occasionally launch collaboration products with popular characters or designer brands .
- The editor believes that these limited editions are the most worthy of collection, and you won’t be able to buy them if you miss them!
🌐 Official website
Editor's summary💬
The charm of LOG-ON lies in the fact that every visit offers a new discovery . Whether it's stationery, travel goods, or everyday essentials, the store is filled with surprises. My favorite purchase is the travel organizer and stationery set . It's so practical and stylish, I can't help but buy it every time!
